1,996 numbered, limited edition books containing 272 pages of iconic and never before seen images of Allen Iverson shot by Gary Land. Comes sealed in a metallic gold hard case with layers of different finishes and paper stock throughout.
To promote the launch of the book, a launch party was created which included working with Reebok, and Packer shoes in New York city in which Iverson would be surprised when arriving. Along with a collaboration with Undefeated out in LA. Oversaw creative direction with the both launches along with all social and digital content creation.