Pushing sport further in performance

The launch of a year-long campaign ensured equal representation for both female and male athletes, effectively embodying the brand's ethos. A notable focus was directed towards introducing the innovative Tour360 footwear and the evolved Ultimate365 Polo, resonating with a diverse audience. The orchestration of a seamless global migration onto the primary Adidas.com platform facilitated the integration of a varied cohort of athletes, along with an extensive range of Performance and Adipure offerings. Simultaneously, a comprehensive retail strategy was introduced across the brand, tactically leveraging partnerships with prominent big-box stores. This was complemented by the introduction of an inventive "Stadium" design system, elevating the golf retail experience through a consistent and impactful visual approach. This strategic convergence of creative direction and design elements positioned the brand for a substantial impact within the golf market.

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