JORDAN

AIR JORDAN I RELAUNCH

Created key art for a relaunch event in NYC for the original OG color way. The idea was developed and executed in a matter or days in order to meet deadlines. Nothing was created in cgi but painstakingly constructed from actual shoelaces assembled into the shape of a pair of AJs. Backed by a custom pattern highlighting array of iconic Jordan symbols.

- closeup detail -

©2020